Free Findability Audit
See where your business shows up across the internet
Can customers find you when they search Google, ask ChatGPT or shop on Amazon? Our free audit shows where your website and products show up, and where they don’t, then gives you a Findability Score and the fixes that matter most. For online stores and existing WordPress websites.
Where we measure your findability
We search the way your customers do, in every place they look, not just Google.
Where your website ranks for the searches that matter to you, your Maps listing and reviews, and whether your products appear in Google Shopping.
Bing and Microsoft Copilot
Your Bing rankings, your Bing Places listing and whether Copilot mentions your business.
AI assistants
Whether ChatGPT, Gemini, Perplexity and Claude recommend your business or products when customers ask, and whether what they say is accurate.
Marketplaces
Whether your products are listed and found on Amazon, eBay and Etsy, where they fit your business.
Social media
Whether customers can find and contact you on Facebook and Instagram.
Directories and maps
Your listings on Yelp, Apple Maps and other directories, and whether your name, address and phone match everywhere.
Your Findability Score
Your report scores each area, then adds them into one Findability Score from 0 to 100, so you can see where you’re strong and where customers can’t find you.
- Google: 30 points
- AI assistants: 20 points
- Marketplaces and shopping: 15 points
- Your website’s foundations (speed, mobile, structured data): 15 points
- Bing and Copilot: 10 points
- Social media and directories: 10 points
What’s in your report
- Your Findability Score and the score for each area
- Where you rank today, and the searches and questions where you’re missing
- Listings that are missing, incomplete or out of date
- The fixes that will make the biggest difference, in order
- Friction points on your website and how AI can remove them
- How Gorman Web can make the fixes, with a fixed-price quote if you want help
How we train AI to solve business friction
Findability brings customers to your door; friction is what sends them away. We train AI on your own business so it answers, guides and follows up the way your best employee would, at any hour.
The same questions, all day
AI answers questions about your services, pricing, shipping, returns and hours instantly, day or night.
Leads that wait for a reply
AI replies right away, asks the right follow-up questions and sends a complete lead to your inbox or CRM.
Shoppers who can’t find the right product
AI understands questions like “which one is right for me?” and points shoppers to the right product.
Carts left at checkout
AI answers last-minute questions and drafts helpful follow-up emails for a person to review.
Quotes that take days
AI asks a few questions and gives an instant ballpark or the right package.
AI assistants that describe you wrong
Clear, accurate content on your website that ChatGPT, Gemini and others can read and repeat.
How we train it
- Learn your business. We gather your website, product details, policies and the questions customers ask most.
- Train and set limits. We set up the AI on your own content only, in your voice, with clear rules on what it can and can’t say.
- Test every answer. We test real customer questions and fix anything that’s wrong before launch.
- Launch with a human hand-off. Customers can reach a person at any time, with the details already collected.
- Review and improve. We review conversations and update the AI as your business changes.
Safeguards
- Visitors are told they’re chatting with AI.
- No passwords, payment details or other sensitive data are sent to AI services.
- Usage limits prevent surprise bills.
- You approve what the AI says before it goes live.
See our AI development services.
Request your free Findability Audit
Tell us where to look. You’ll get your report within 3 business days, then a free 30-minute call to walk through it.
What happens next
- We audit your findability across Google, Bing and Copilot, AI assistants, marketplaces, social media and directories.
- You receive your report with your Findability Score within 3 business days.
- We walk you through it on a free 30-minute call.
- If you want help with the fixes, you get a fixed-price quote. No obligation.
Prefer to talk?
Frequently asked questions
Why do I need a website if my business already has Facebook and Instagram?
Social media is a great place to be seen, but it isn’t enough on its own. You don’t own your Facebook or Instagram page, and it can’t do the job of a website. You’ve already put the time, money and hard work into starting your business. Now invest in it with a first-class website. Here are 10 reasons every business needs one:
- You own it. Facebook and Instagram can change their rules, hide your posts or suspend your account overnight. Your website and domain name belong to you.
- Customers find you on Google. Most people search before they buy, and social pages rarely show up when they search for what you sell.
- It builds instant credibility. Customers expect a real business to have a real website. Without one, many will assume you’re not established.
- It works for you 24/7. Your website answers questions, shows your work and takes inquiries while you sleep.
- You control the message. No algorithm decides who sees your posts, and no competitors’ ads appear next to your page.
- It turns visitors into customers. Quote forms, online booking and tap-to-call buttons make the next step easy.
- You can sell online. An online store takes orders and payments at any hour of the day.
- You get a professional email address. you@yourbusiness.com tells customers you’re serious.
- AI assistants can recommend you. ChatGPT, Google’s AI Overviews and other assistants pull their answers from websites.
- It makes your social media work harder. Every post can send people to a page where they can call, book or buy, and your analytics show what’s working.
Every website Gorman Web designs has SEO built in from day one: keyword-focused pages, fast load times, structured data, an XML sitemap and Google Search Console setup, so customers can find you. Request a free quote.
Is the Findability Audit really free?
Yes. There’s no cost and no obligation. If you want help making the fixes, we’ll give you a fixed-price quote, and the choice is yours.
Who is it for?
Online stores and businesses with an existing WordPress website. If your site is on another platform, ask us; we can often still help.
What is a Findability Score?
A score from 0 to 100 that shows how easily customers can find your business and products across Google, Bing and Copilot, AI assistants, marketplaces, social media and directories. Each area gets its own score, so you can see where you’re strong and where you’re missing.
Why check AI assistants?
More people ask ChatGPT, Gemini, Perplexity and Copilot for recommendations. If they don’t mention your business, or describe it wrong, you lose customers without ever knowing it.
How long does it take?
You get your report within 3 business days of your request, then a free 30-minute call to walk through it.
What do you need from me?
Your website address, your business name and the products or services you most want to be found for. We don’t need any passwords or logins.
What happens after the audit?
You keep the report and can make the fixes yourself. If you’d like Gorman Web to do it, we’ll send a fixed-price quote, including any AI tools that would remove friction for your customers.