eCommerce Websites · WooCommerce · Magento · Shopify
Need help building an eCommerce website? We build online stores that sell.
Whether you are launching your first online store, moving off a platform you have outgrown or connecting your store to inventory and accounting, Gorman Web builds eCommerce websites that grow with your business. You get a store that is fast, easy to manage and built to turn browsers into buyers.
eCommerce platforms we build on
Choosing the right eCommerce platform
The right platform depends on your products, your budget, how much you want to customize and how big you plan to grow. We recommend the one that fits your business, not the one that is easiest for us.
WooCommerce
eCommerce built on WordPress. You own the platform, control every detail and can grow into custom features. Ideal when content and SEO matter as much as the store.
Magento
Built for large catalogs, complex pricing and B2B selling, with deep integration into ERP and product information systems like Akeneo.
Shopify
A hosted platform that is quick to launch and simple to run, with a huge app ecosystem. Ideal for product brands that want to focus on selling, not servers.
What goes into every eCommerce website we build
- Product catalog structure: categories, filters and navigation that help shoppers find things fast
- Product pages that convert, with strong photos, clear descriptions, variants and reviews
- A fast, mobile-friendly checkout with as few steps as possible
- Payment gateways such as Stripe, PayPal or Square, plus shipping and sales tax setup
- Product data import and migration from spreadsheets or your current platform
- Inventory, ERP and CRM integration so orders and stock levels stay in sync
- eCommerce SEO: product structured data, optimized category pages and fast page speed
- Analytics and conversion tracking so you know which products and channels make money
- AI-powered product content and search: descriptions and SEO metadata written at scale, smarter on-site search and recommendations. See AI development
B2B eCommerce
Selling to other businesses takes more than a shopping cart. Account-based pricing, quick ordering by part number, PO tracking, real-time inventory and back-order management are what turn a catalog into a place buyers actually reorder from. We have led exactly that kind of platform for a global manufacturer.
Migrations and replatforming
Outgrown your platform? We move products, customers and order history where the platforms allow it, rebuild the design, and map every old URL to its new home with redirects, so you keep the search rankings and links you have already earned.
eCommerce experience you can check
Our eCommerce experience goes well beyond small-business storefronts:
- Led an SAP-integrated B2B eCommerce platform for a global manufacturer, with real-time pricing and inventory, PO tracking and back-order management. It launched seven weeks early and $200K under budget, onboarded 100+ customers in the MVP and won the 2023 Web Award for B2B & Manufacturing eCommerce Excellence.
- eCommerce platforms we have led have influenced more than $100 million in digital revenue.
- Ran eleven ERP-integrated web properties for an industrial distributor, including a Magento store connected to Akeneo PIM.
- Recent eCommerce work includes the MEG 21 Skincare Shopify store, and earlier work includes a product website for Quickswirl, whose product line was later sold to Cabela’s. See more on our work page.
Already have an online store that isn’t selling?
Slow product pages, a clumsy checkout, thin product descriptions and no search traffic quietly cost stores sales every day. We review your store the way a shopper and a search engine see it, then fix the problems that are costing you money, starting with the biggest. Learn more about website repair and speed optimization.
Frequently asked questions
Should I use WooCommerce or Shopify?
If you want full ownership, deep customization and a store that lives alongside a content-rich WordPress site, WooCommerce is usually the better fit. If you want the fastest path to selling with less to maintain, Shopify is hard to beat. We will recommend the right one for your products and budget.
When does Magento make sense?
Magento is a strong choice for large catalogs, complex pricing, multiple storefronts and B2B selling, especially when the store needs to connect to an ERP or product information system. For most small businesses, WooCommerce or Shopify is simpler and less expensive to run.
How much does an eCommerce website cost?
The biggest factors are the number of products, how they need to be imported, payment and shipping rules, and any integrations with inventory or accounting systems. After a free consultation we give you a fixed-price quote in writing.
Can you move my existing store to a new platform?
Yes. We migrate products, customers and order history where the platforms allow it, and set up redirects so you keep the search rankings you have already earned.
Can you connect my store to my inventory or ERP system?
Usually, yes. Connecting eCommerce to ERP and inventory systems is a core part of our experience, including SAP-integrated ordering with real-time pricing and stock.
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Let’s build an online store that sells.
Tell us about your business and what you need. You will get a straight answer and a free, fixed-price quote. Prefer to talk? Call 732-378-9766.