AI Development · Chatbots · Automation
AI development that puts AI to work for your business
AI is no longer a science project. Gorman Web builds practical AI into WordPress websites, online stores and the everyday work behind them: assistants that answer customers around the clock, product content written at scale, new leads routed in seconds, and a business that shows up when people ask AI for a recommendation.
Website assistant
Example
Do you sell gift boxes for corporate clients?
We do! Corporate boxes start at 10 units and can include your logo. How many do you need, and by what date?
About 40, by December 10.
That works. What email should our gifting team send your quote to?
An AI assistant trained on a store’s own products, policies and pricing rules.
AI development services
Every project starts with the same question: where will AI save you time or win you customers? Then we build exactly that.
AI chatbots & website assistants
A website assistant that answers from your own services, products, policies and FAQs, captures leads 24/7 and hands off to a person when it should.
AI for WooCommerce & eCommerce
Product descriptions and SEO metadata written at scale, smarter on-site search, recommendations and catalog cleanup for stores with hundreds or thousands of products.
Custom AI integrations for WordPress
Custom plugins that connect WordPress to OpenAI, Anthropic Claude or Google Gemini: writing tools in the block editor, document Q&A, quote estimators and more.
Workflow automation & AI agents
Quote requests summarized and routed, replies drafted, CRM records updated and reports compiled automatically, with Zapier, Make or custom code.
AI search optimization (GEO)
Get recommended by ChatGPT, Perplexity and Google’s AI Overviews with structured data, clear business details and content written to be quoted.
AI-assisted design & content
Logo concepts, imagery and first drafts produced faster with AI, then refined by a designer and an editor so the result is on brand and accurate.
AI chatbots that actually know your business
Generic chatbots frustrate customers. A well-built AI assistant is grounded in your own content (your services, products, prices, policies and FAQs), so it answers accurately, stays on topic and knows when to bring in a person.
It works the night shift your team can’t: answering the questions that come in after hours, qualifying leads and booking the next step while your competitors’ contact forms sit unanswered.
- Answers questions 24/7 from your website, documents and product data
- Captures names, contact details and project needs, then sends qualified leads to your inbox or CRM
- Recommends the right service or product and books appointments
- Hands the conversation to a person when a question needs one
- Clear rules for what it will and won’t say, with conversation logs you can review
- Works on WordPress, WooCommerce and Shopify websites
AI for WooCommerce and online stores
A big catalog is where AI pays for itself fastest. We use AI to write and rewrite product descriptions, titles, alt text and SEO metadata across thousands of products, clean up attributes and categories, and power on-site search that understands what shoppers mean, not just what they type.
Every AI-written description is checked against your real product data before it goes live, so speed never costs you accuracy.
AI built into WordPress
Because we are WordPress developers, AI features live inside your site as proper plugins, not bolted-on widgets: AI writing and image tools in the block editor for your team, document and knowledge-base search for your customers, and form submissions that are summarized, tagged and routed before anyone opens their inbox.
Already have a WordPress site? We can add AI to it without a rebuild.
Get found in AI search
More customers now ask ChatGPT, Perplexity, Microsoft Copilot or Google’s AI Overviews which business to call, instead of scrolling through search results. These tools favor businesses that are clearly described, consistently listed and quoted on trustworthy pages. Generative engine optimization (GEO) makes sure that is you.
- Structured data that spells out who you are, what you offer and where you work
- Question-and-answer content written in the specific, plain style AI tools like to quote
- Consistent business details across your website, Google Business Profile and directories
- Fast, crawlable pages with clean headings and a sitemap AI crawlers can follow
It is built into every website we design and is part of our SEO services.
Practical, responsible AI
- Find the right use. We start with where AI saves time or wins customers, and we will tell you when it is not worth it.
- Prototype fast. You see a working version early, tested on your real content and questions.
- Build it properly. Staged, version-controlled and documented, with usage limits and monthly costs you can predict.
- Protect your data. We use business AI services whose terms keep your data out of model training, and we never send customer data anywhere it does not need to go.
- Measure and improve. We review conversations, leads and time saved, and keep tuning.
AI is part of how we work every day: exploring logo directions, writing and testing code, auditing sites for speed and SEO, and turning research into content. You get that hands-on experience, not a sales pitch.
Frequently asked questions
What can AI do for a small business website?
The most common wins are an AI assistant that answers customer questions and captures leads around the clock, AI-written product and page content, smarter on-site search, and automations that summarize and route new inquiries so nothing slips through the cracks.
How much does an AI chatbot for my website cost?
It depends on what the assistant needs to know and connect to. You get a fixed-price quote for the build, plus a clear estimate of the monthly AI usage cost, which for most small business websites is modest.
Which AI models do you work with?
We work with OpenAI (ChatGPT), Anthropic Claude and Google Gemini, and choose the model that fits the job, your budget and your privacy needs.
Is my business data safe?
We use business AI services whose terms keep your data out of model training, send only the information a feature needs, and keep customer data in systems you control.
Can AI write my website content? Will it hurt my SEO?
Google rewards helpful, accurate content no matter how it is produced, and penalizes mass-produced filler. We use AI for research and first drafts, then edit every page with real knowledge of your business, so it reads well and ranks.
Can you add AI to my existing WordPress site?
Yes. Most AI features can be added to an existing WordPress or WooCommerce site as a plugin, without rebuilding the site.
How do I get my business recommended by ChatGPT?
AI tools lean on clear, consistent information: structured data, specific answers to real customer questions, consistent business listings and mentions on trusted sites. We build all of that into your website and listings.
More from Gorman Web
Related services
WordPress Website Design
Custom, mobile-first WordPress websites built to be found on Google and easy to update yourself.
WordPress Development
Custom themes, plugins, WooCommerce features and integrations from a hands-on WordPress developer.
eCommerce Websites
WooCommerce, Magento and Shopify stores built to sell, backed by deep eCommerce experience.
Website Repair & Speed
Slow, broken or not bringing in customers? We find what is wrong with your site and fix it.
Let’s put AI to work for your business.
Tell us what eats up your team’s time or where customers fall through the cracks. We will tell you, plainly, where AI can help and what it would cost. Prefer to talk? Call 732-378-9766.